Learn and connect with Kathryn Cordina. 

Please describe your role?
The most important part to my role is always taking care of the customer, weather it is an integrator, consultant or end user. I spend a lot of time listening to customers needs and pairing them with the right SCT solutions. Helping customers with projects is a fantastic feeling. I like when solutions we discuss help solve a problem. I also update and train customers on new technology. At SCT, I get to stretch my talents in the Marketing and Training department as well. I love learning and it's really exciting to wear a few different hats. Our Business Development team works together and it's fun to work hard, help grow business and work on cool projects.

If you worked in another industry, what struck you when you first entered the AV industry?
AV was my first "real" job out of college. What struck me as unique were the people. So many amazing folks that wanted to work hard, have fun and make sure to go above and beyond for the customer. Plus, I've met some amazing musicians in our industry! Most of them have cool stories about being on tour with cool bands. Love it!

If you have been in the industry a while, what are some of the biggest changes you have seen, if any?
It has been fun to see some of the changes in the industry. One of the best is the increased number of women since I started. We are still not at the numbers we would like, but over the last 25+ years, the percent has grown. I look forward to it growing even more! Another big change was going from an analog world to digital. The technology has evolved in an exciting way and continues to be innovative. The video walls and content are incredible these days!

Do you have any recommendations for “must read” books relating to business; being a woman in business, business in general or motivational books?
I just recently finished 2 great books. The 5 Second Rule by Mel Robbins and Green Lights by Matthew McConaughey. Both I would highly recommend. Great reads that let you look at your life, how you deal with different scenarios and how to overcome fears.

What do you do in your free time?
In my free time, I like to golf with my husband, take my Doberman, Mookie to the park and see friends and family. Every morning, you can find me in the gym. Todd (my husband) and I enjoy traveling and hiking. I love watching pretty much every sport (Go Cowboys!) and sometimes I get a chance to relax with a good Netflix or Prime series. (loved Jack Reacher) I also co-lead the Dallas chapter of the AVIXA Women's Council. I love that we volunteer for charitable events, including STEM events for elementary students. Talking about AV with elementary kids is really fun.

Breaking Barriers: #InspireInclusion in AV/IT Industries for International Women's Day

by Brandy Alvarado-Miranda

Gloria Steinem once eloquently stated, "The story of women's struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights." As we celebrate International Women's Day 2024, we embark on a journey to #InspireInclusion in the audio-visual (AV) and information technology (IT) industries. This campaign aims to create a more diverse, equitable, and supportive environment for women, recognizing their invaluable contributions to these fields.

Imposter Syndrome or Systemic Barriers?

from Commercial Integrator Jan/Feb 2024 Issue

Overcoming Gender Bias in AV Design

from Commercial Integrator Magazine - Making Waves Nov/Dec 2023

“The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

Bridging the 131-Year Gender Gap: Uniting for Equality and Action

By Brandy Alvarado-Miranda, CEO of BAM! Marketing & PR Agency and Founder of #WAVIT

Commercial Integrator Making Waves Article: What’s your Self-Worth?

By Susan Wilhite

From Commercial Integrator Making Waves- August 2023

What AV Can Learn From Live Events

What happens when the female-dominated meeting and event-planning space collides with the male-dominated AV industry? 

by Amada Eberle

As someone who has focused their career within the technology space, it is known and unfortunately expected that there is a lack a female representation. It is something that those of us that work in pro-av industry are working to change. I work and am a leader within the live events segment of the industry, while system integrators work on fix installations, myself and my team get to work in the temporary. We work in the short term, we utilize pro-av event technology to build an event, execute the vision and then tear it down to do it all over again. We thrive off the thrill of the rush to get everything built within a short amount of time, ride the high of executing the vision of our clients and find solace at then end of the event when we pack it all up. To be able to do what we love we work with our meeting and event planners clients and partners. 

From Digital Signage Today Magazine - 

From the March 2023 Commercial Integrator article: Riding the Wave of Equality

Commercial Integrator Making Waves: Why Representation Matters 

Commercial Integrator Making Waves: Why the AV Industry MUST Close the Leadership Gender Gap

From May 2023 Making Waves Article/Commercial Integrator: Lessons Learned from NSCA's BLC 2023

During the peak of the pandemic, many of us were craving that human connection and having regular happy hours with our #AVBesties that we missed so much. On a call, one of our favorite topics—equality in the workplace—came up. We began talking about some of the things we wanted to champion more in the coming years like equal pay, making the ProAV and IT industries safer for women, and STEM recruiting.